In a world where everyone runs and new running brands seem to arrive out of thin air almost daily, Hong Kong-based footwear brand Mount to Coast has garnered an impressive following in a short amount of time. Launched in 2024 with the goal of providing the optimal shoe for the long distance runner, the company’s initial lineup—the R1, S1, and P1—impressed for its capabilities on the road. But as the feedback around these products rolled in, Mount to Coast Head of Product Yeti Zhang says a general theme emerged, and it was not subtle.
“Hey Yeti, we need a trail shoe,” he recalls. Zhang, who previously spent six years at Nike and another twelve at Brooks, says the first Mount to Coast shoes proved inadequate for the company’s core audience of long-distance runners. Though these folks do run on well-paved roads, they also spend a lot of time training on a mixture of dirt, mud, gravel, and sand surfaces. After all, Zhang estimates that 80 percent of ultra races take place on trails.