A decade ago, running shoes were still pretty basic. With thin slabs of cushioning, heavily padded uppers, modest drop soles, they weren’t that distinct from classic gym shoes. Then, in 2018, a study led by head of the UMass Integrative Locomotion Lab Wouter Hoogkamer, showed that the right shoe design could reduce the energy cost of running on roads by four percent. This was the birth of the modern-day “super shoe.”
“From that moment on, all major running brands began developing their own versions of supershoes, which consistently featured the same key elements: resilient foam, lightweight construction, specific geometry, a forefoot rocker, and longitudinal bending stiffness, achieved through a curved carbon plate,” says Clément Jaboulay, sport scientist at Salomon Sports Innovation Lab in Annecy, France.
The formula caught on. After Nike’s Vaporfly and Alphafly models made headlines for helping elite runners shave minutes off marathon times (and even break world records), nearly every major brand rushed to launch its own plated racer. Saucony’s Endorphin Pro, Adidas’s Adizero Pro, Hoka’s Rocket X, and Asics’s Metaspeed Sky all hit the market within a few years. Carbon-plated shoes were no longer just for elites; anyone chasing a PR wanted one. But for a while, those plates stayed firmly on the pavement, where the benefits were well documented.
In recent years, trail running brands started trying to bring that road magic off-road. In 2021, The North Face released the first-carbon-plated trail shoe, and throughout 2022 and 2023, Hoka, Adidas, Nike, and Saucony followed suit with their own trail models promising improved propulsion and stability—and maybe enough of an edge to podium at your next trail race.
Some elite racers are buying in. At high-profile events like Western States and UTMB, you’ll find plenty of top finishers like Jim Walmsley and Katie Schide wearing plated shoes. Others, like Courtney Dauwalter—whose back to back wins at Western States, Hardrock 100, and UTMB in 2023 make many claim she’s the most dominant ultrarunner in the world—continues to win in non-plated shoes that prioritize ground feel over tech.