Updated on July 17, 2017
Information Collection and Use
We may collect User Data from customers both online and offline. Online, we may collect information through our website, an affiliated site (such as a promotional microsite linked to our site), a NFM page on a community website (such as Facebook or the like) or through similar online avenues. In many cases, such information will be collected directly from you, such as through a transaction or inquiry (including via a telephone call) or your submission of a form, registration or communication to us. Information may also be gathered from our affiliates and from third-party sources (including our third-party service providers (such as marketing and fulfillment companies), opt-in lists, publicly-available data, consumer reporting agencies, and other companies and referrals) and through your activities and interactions with us. We may combine data collected from these disparate sources unless we tell you otherwise.
As you use our website, some information can be “passively” collected using various technologies, such as cookies, web beacons and navigational data collection (clickstream, log files, server logs). Your Internet browser automatically transmits some of this information, such as the URL of the website you just visited and the Internet Protocol (IP) address and browser version currently being used by your computer. Such technologies help us to keep track of your interactions with our website and provide you with a more customized experience.
To allow you to contact us with questions, comments or concerns and to address your communications. We provide a number of ways for you to contact us to ask questions, provide comments or share concerns. Depending on the circumstances, we may collect your name, title, contact information, and other types of data relevant to the specific situation.
To provide materials you request. We provide a number of ways for you to request materials from us, such as our newsletter, information about our services, and similar information. We may collect and use contact name, title, contact information, preferences, and other information relevant to responding to your request.
To permit your participation in giveaways, contests, sweepstakes and other promotions. To participate in giveaways, sweepstakes, contests and other similar promotions, we often collect name, contact information, and other information related to the particular activity. We will indicate which information is required (e.g., to contact winners, to verify eligibility to participate, etc.) and which is optional (e.g., demographic information, preferences, etc., designed to help us better understand you and address your interests).
We may disclose User Data you provide to our affiliates and to consultants, service providers and contractors that we use to support our business and operations (e.g., delivery services, financial institutions, fulfillment services, technical support, advertising, public relations, media and marketing services, giveaways, sweepstakes and contest-related services, e-commerce and other web-related services such as web hosting and web monitoring services and event-related services such as online and offline data capture) who have agreed to keep the information confidential and use it only to provide the applicable service(s). In some cases, we work with other companies who help to gather information from you or help us to communicate with you.
Where the law allows it, we may share customers’ User Data with affiliates or selected third-party partners to enable them to market their or other selected third parties’ products and services to you.
We may also disclose User Data to third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our (or others') rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; or in connection with disciplinary actions/investigations. Likewise, we may disclose or transfer User Data to third parties in connection with the sale, assignment or other transfer of our business.
The recipients of customers’ User Data, and more generally these disclosures, may be located in the United States of America or other jurisdictions that might not provide a level of protection equivalent to the laws in your jurisdiction. By submitting User Data to us, you consent to the transfer of such User Data outside your jurisdiction.
We may make full use of all information that is de-identified or otherwise not in personally identifiable form.
We take appropriate steps to protect User Data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Please keep in mind, however, that there is no such thing as perfect security, and no Internet transmission is ever completely secure or error-free. Moreover, you are responsible for maintaining the confidentiality of any user name and password you use.
It’s Your Choice: Contact Preferences
NFM wants to keep in touch with you in ways that you find to be beneficial. If you don’t want NFM to use your contact information to communicate with you for promotional purposes (such as to tell you about other products and services that might be of interest), please tell us that when you provide your contact information, or you can also let us know your preference later, by contacting us as specified in the “Contact Us” section below. Keep in mind that these preferences regarding promotional contacts do not mean that NFM might not contact you for other reasons, such as those related to an order you placed, an inquiry you made, a newsletter to which you may have subscribed, a membership you undertook, an event for which you registered, a legally required notice and so on.
Your California Privacy Rights
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information NFM shares with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: firstname.lastname@example.org. In your request, please specify that you want a “Your California Privacy Rights Notice.” Please allow 30 days for a response.
To keep User Data provided by you accurate, current and complete, please contact us as specified in the “Contact Us” section. We can then take appropriate steps to update or correct such information in our possession or to delete your information from our contact list.