In 2018, Jake Burton Carpenter, the late founder of the massive snowboarding brand Burton, began a signature project: a smaller, experimental line called Mine77 that would be housed under the Burton brand. Calling it his "creative outlet," Carpenter—whose innovations and inventions shaped the sport of snowboarding—focused on creating products that he relentlessly tested and tweaked to perfection. The resulting gear is top of the line in quality, and a bit out there in style.
In late 2019, Carpenter passed from complications due to cancer, and his son Timi has since taken lead on Mine77. The younger Carpenter has noted the community that it takes to carry on his father's legacy—he frequently works with Burton team riders to rework new designs—and that because Mine77 consists of a small team within a larger company, the brand can be agile and work quickly while accessing the resources, depth, and experience of the entire Burton brand.
In line with its mission to blend the functionality of technical gear with the style of streetwear, Mine77 operates in a seasonal drop style, and lucky for us (particularly in a winter plagued by gear shortages) the brand just released its 2022 winter collection.
The new line ranges from technical hard goods, like the Mystery Sensei snowboard and two different styles of bindings, to streetwear-inspired soft goods, like the Long Neck Midweight First Layer Top and Pants.
Some of our favorites, however, are the 3L Corduroy Jacket, a technical, deep purple riding jacket treated with a DWR finish, magnetic entry torso pockets, and the pit zips and fully-taped seams required for a long day on the mountain. Pair it with the 3L Corderoy Bib Pant for a full look, and head-to-toe protection (and style) for days on the hill.
The collection also includes an insulated shirt jacket that's designed for layering on the mountain or walking around town. The button-up features Pertex fabric and premium goose down for warmth while still keeping a degree of lightweight versatility, plus a minimal collar for ease of layering.
Mine77 also took on two classic, albeit newer products in the outdoor industry: insulated pants, which we can't get enough of, and the campground slipper popularized by Teva. Carpenter's variations of the two pieces are the Toaster Insulator Pant, which uses an aluminum-enforced technology called HeiQ, that, according to the brand, creates a heat pocket between the two layers of fabric, keeping wearers 30% warmer than similar weight fabrics. If you're going for the full look, the brand also made a reversible jacket using the same technology. Meanwhile, Mine77's contribution to the camp shoe game, called the Puff Puff Slipper, features a custom rubber sole, Pertex 100% nylon fabric, and Thinsulate insulation for keeping your feet warm after a day in the snow.
True to its goal, Mine77 has carefully placed itself at the intersection of streetwear and snowboarding design. Jake Burton Carpenter's relentless passion for design and fine-tuning products set a precedent of excellence within the Burton brand, and Timi Carpenter's direction has proven successful, given that the collection is nearly sold out.