Welcome to Field Mag 2.0

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Photographer

Ian Durkin

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Welcome to Field Mag 2.0

Introducing the new and improved Field Mag—new design, refreshed logo, same great original content

Welcome to Field Mag 2.0

Author

Graham Hiemstra

Photographer

Ian Durkin

https://www.fieldmag.com/articles/what-is-field-mag-best-outdoor-publication

Welcome to Field Mag 2.0, a new and improved digital home for lovers of good design and the great outdoors.

After launching as The Field in December 2015 and publishing high-quality original content every week since, we’re excited to reintroduce the site as Field Mag and shake things up a bit. New design, new features, same great content.

Among the many updates and additions, the most immediately recognizable may be our full adoption of Field Mag as a name and the integration of select display ads. Less “The” more “Mag.” Less dead space, more budget for contributors. We could blame a certain Irish pub in San Diego for the namesake update. But instead, we’ll call it a strategic move to achieve brand consistency across our URL and social handles.

The important thing is, every aspect of the 2.0 refresh was designed to improve your experience and better help you navigate our wealth of evergreen content. The months to come will bring additional design tweaks, new content franchises and features, a zone dedicated to celebrating our incredible community of contributors, and a shop where you’ll be able to help support both us and them through limited edition merch. In the meantime, you may run into some dead links or design bugs (drop us a DM if so), so thanks in advance for your patience.

"Every aspect of the 2.0 refresh was designed to improve your experience and better help you navigate our wealth of evergreen content."

Read on to hear me, Field Mag’s benevolent overlord, wax poetic about where we started and what’s still to come. Or just hit that little tent logo in the top left corner and explore the site for your own damn self.

In December 2015 www.thefieldmag.com went live, the culmination of multiple years of fitful work by my co-founder Chris Stillitano and I. For the first year we each continued working for various heavy hitting media companies to keep the lights on (myself, Hearst Digital Media, Highsnobiety, VICE, among others, and Chris mainly Contentful), working nights, mornings, and weekends to create that content you all crave. Before too long we both made the jump to commit full time to this mad endeavor.

In the letter I published on day one, I describe this little corner of the internet as an editorial experiment and creative outlet for a couple handfuls of established and emerging writers, photographers, artists and all-around creative types who share a common interest in design and the outdoors. That description still rings true. Many of those writers, photographers, and multi-hyphenate creatives that were with us then are still around today (shout out the OGs), though now joined by additional contributors from over 11 different countries.

In the three full years since launch we’ve published over 8,000 photographs (long live film!) and nearly 1,000 articles. We went viral discussing the dangers of cliché outdoor photography, were featured on podcasts, and joined panels at fancy shmancy trades shows (thanks Venture Out!). We fired off an embarrassing number of tweets and IG posts, and multiple millions have visited our site, read our articles, viewed our photos, and shared their favorites with friends and family (and many thousands have made the right choice to join our bi-weekly newsletter).

We’ve even received dozens of DMs and emails sharing inspiring stories and words of appreciation and encouragement. For every bit of that, whether you played a part or if today’s your first visit, THANK YOU!

With Field Mag 2.0 we are more than thrilled to build upon the foundation we’ve laid these past few years. And we hope you share that excitement. (If so, please consider sharing our URL with a couple friends and help your old pals reach some new eyeballs, wouldya?)

As 2018 comes to a close the stoke is still high. We’re still working nights, mornings, and weekends (and still firmly dedicated to that PB&J life) but the future is bright. We hope you’ll stick around to be a part of it.

xoxo

-g

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