That's a good question. The Field could be described as a new modern outdoor lifestyle publication that delivers a careful selection of content every Monday, Wednesday, and Friday. But putting labels on things is limiting and lame, so let’s not do that. Instead, let’s call it an editorial experiment and creative outlet for a couple handfuls of established and emerging writers, photographers, artists and all-around creative types who share a common interest in design and the outdoors. For a more thorough explanation of just what this little corner of the internet is, please keep reading.

For decades the outdoor industry has championed the most extreme and intimidating aspects of outdoor activities, which in turn has undoubtedly kept many timid city dwellers from discovering a love for nature. Most major outdoor brands have built their legacy on supplying gear for such expert-only environments—and for good reason. Though save for a select few, most of us nowadays are not interacting with the outdoors in such an aggressive way. High alpine mountaineering is awesome, without a doubt, but so is sharing a few cold ones around a campfire with close friends, and riding a bike around town simply for the fun of it.