I've always associated the Paris-based brand VEJA with sustainable lifestyle shoes worn mainly by international friends around my college campus. At the time, the VEJA Campo seemed elusive to me, but maintained the same sort of clean aesthetic and everyday performance of a universal classics like the Adidas Samba, or even a Feiyue.
Now, five years later, VEJA has been making major waves in the US, helped along no doubt by LA native Meghan Markle, who dared to don a pair on a British royal outing, and other celebrities like Eddie Redmayne and the Kardashians who've helped cement their globalized popularity. Collabs with Rick Owens and Marni didn't hurt either.
VEJA doesn't appear content to stop with such widespread success, either—the brand is continuing a dive into active performance territory with hopes to permeate among outdoor lovers with the newly released Fitz Roy, the brand's first technical hiking shoe. Recently, I had the opportunity to test a pair over a a weekend of hiking and glamping at Eastwind Oliverea Valley in the Catskill Mountains outside of New York City.