Words, photography, and video by Spencer Wells
In 2015 former business execs from the capital F fashion world, Max Vallot and Tom Daly, launched District Vision to bring both new products and a new perspective to the running space. With a holistic message and philosophy centered on mindfulness, meditation, and wellness, and a product development approach weighing functionality, aesthetics, and performance equally, the ever evolving brand struck a chord with runners who didn't buy into the prevailing narrative of competition.
In the years since, District Vision has steadily grown not only its range of products but also its popularity among runners and non-runners alike, thanks to collaborators that include Salomon, Saturdays NYC, and The North Face. With a product offering now spanning eyewear—with which the brand launched—outerwear, apparel, socks, and baselayers, District Vision is quietly becoming a major player in the general outdoor recreation space. Though a growing catalog doesn’t mean a change in mission. A holistic approach to life and sport remains center stage.
I had met Vallot a few times over the years in Manhattan. At the time, District Vision seemed to be a constant presence around the city as the brand aligned itself with New York's running community. Max would turn up at an event or at lunch, hair perpetually disheveled, casually dressed in a hoody or T-shirt, his unhurried demeanor always comforting in a city that seemed to be moving very, very fast all the time. He'd tell me about the latest silent retreat he'd been on or extol some sage wisdom just when I needed it, and I envied his ability to move at his own pace yet still accomplish so much.
Fast forward to late summer 2020 and we’d all had to adapt to a slower life. During a period when most brands became unsure of their message, District Vision carried on over social media, with Max and Tom taking to IG Live for candid conversations with diverse figures from across the worlds of sports and wellness including Knox Robinson, Ali Michael, Alex Olsen, and Conrad Anker.
Late last summer, on the eve of the brand’s move to Los Angeles, I visited Vallot at his home on Long Island for an afternoon of reflection. I found Max, pensive as ever, taking in the final days of residing in New York. The above short film and below conversation capture Vallot’s thoughts on a number of topics relevant to both his brand and every one of us, from strategies to dealing with social media to the intersection of running and meditation, and how to get the most out of each day.