“Hemp is like the electric vehicle of the car industry,” says Jeein, who curated a hemp primer on her website to educate customers not only on the benefits of the fiber, but its history (including its ties to systemic racism). “Hemp is gaining popularity thanks to brands like Patagonia; it’s going to have a huge environmental impact. But still, it takes educating our consumers about the benefits and versatility of hemp. And I’m noticing as more people are informed, they are curious about climbing in natural fibers.”
If simply having pockets large enough to actually store something in is the baseline for “good” women’s pant design, Comfortable Adventures exceeds expectations. But throw in thoughtful details, truly sustainable fibers (you can rip out the seams and bury these pants in your garden when you’re done with them, if you'd like), and inclusive branding that plays off Jeein’s Korean heritage and chooses not to ignore the diverse needs of modern woman, and you have the recipe for a pant—and a company—that is actually doing something new.
“The thing with pushing boundaries is that you push one and then a week later, it feels easy,” says Jeein. “Boundaries grow.”
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