How Swiss Brand On Is Trying to Outrun its Finance Bro Reputation with More Tech
Once known as the uniform of airport dads and VCs, the Swiss performance brand is chasing cool kid credibility with athletes, designers, and run clubs
Hannah Singleton
Recent articles by Hannah
How Salomon Is Defining Gravel As the Next Big Thing in Running
The French brand is carving out a culture-first category for runners who move between city streets, forest paths, and everything in between
Do Carbon Plates Belong in Trail-Running Shoes? We Asked the Experts
Once reserved for elite marathoners, carbon plates are now showing up on trails. But are they actually helping you move faster or just hype?
How I Learned to Stop Worrying About Data and Love My Bike Rides
As fitness trackers become ubiquitous, some see a dark side to recreational data mining. Here, an obsessed cyclist finds freedom in "riding naked"
These Hoka Slippers Are Obviously Ugly, But We Love Them Anyway
A recovery shoe, sci-fi prop hybrid, these Hokas have a ... particular look. But they're so comfortable we can't stop wearing them.
Hardcore Mountain Biking in the Morning, Norwegian-Style Glamping in the Evening
In remote Norway this yurt camp run by outdoor gear brand Norrona offers plenty of rugged singletrack and mtb trails—and saunas for R&R
The 9 Best Rock Climbing Shoes for Every Type of Climber
From the gym to the crag, whether you’re bouldering at your limit or climbing a big wall, these shoes will help you achieve new heights