Norwegian Outfitter Norrøna Blends Form and Function With New Oslo Collection

Scandinavian aesthetics combined with technical fabrics for extreme functionality and superior style

Author

Emily Fox

Emily Fox is a writer and traveler with an interest in sustainability and environmentalism currently wandering aimlessly around Canada. Follow her found on Instagram

The outdoor market is catching on. Every season we’re seeing more and more brands making urban appropriate outerwear with the same functionality as that marketed for more rugged alpine adventures. Japan has been on it for decades, as has Arc’teryx with its Veilance line. Norwegian outfitter Norrøna is the latest to catch our eye, with it’s exceptionally well-designed Oslo collection.

For those who aren’t familiar, Norrøna is a Norwegian outdoor apparel brand recently introduced to the North American market—though they’ve been outfitting much of Scandinavia and Europe at large with extremely stylish and highly functional apparel and outerwear since 1929. The company aims to use the latest technical advancements to create the ultimate performance products that last.

Each article of clothing to bare the brand’s viking logo is a physical embodiment of Scandinavian minimalism engineered to withstand the extreme landscape of the region. The Oslo collection just happens to lean heavier into these Scandinavian design ethics than the rest of their catalog.

Norrøna’s Oslo collection features a highly considered number of pieces for men and women intended to keep you warm, dry and stylish, through a mixture of technical construction, recycled materials, and urban aesthetics. You may ask, can something so stylish really keep me warm? And Norrøna will answer, Yes, absolutely.

The Gore-Tex Insulated Parka is an excellent option for those looking for synthetic insulation (recycled PrimaLoft), while the women-specific Duvet Jacket is basically a wearable blanket, made with Gore Windstopper face fabric, 850 fill goose down, and recycled nylon backing to ensure you stay warm in the face of whistling city winds and driving snow.

The Gore-Tex down850 Parka is aesthetically simple, but complex in its unseen design, with an removable inner down layer and an outer shell that protects against wind and rain while also providing superior breathability. The Gore-Tex Coat provides a more classically sophisticated rain jacket perfect for the daily commute, and the Insulated Shacket is a casual mid to top layer made of with wind-resistant recycled polyester that’s ideal for shoulder seasons.

What’s more, each year Norrøna donates 1% of their sales to causes and organizations working to promote sustainability and environmentally friendly initiatives worldwide. In this way, they strive to bring technology and nature together, be that in the mountains, on the slopes, or in the city.

Shop the full Oslo collection here.

Published 01-10-2019

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