In the unfinished novel Mount Analogue by René Daumal, a group of explorers, scientists, and artists attempt to climb an invisible mountain that exists on an invisible continent that can only be viewed from a specific point when the sun hits it at a specific angle. This, and the otherworldly pallete of the New Mexico desert, have informed the new collaboration between Canadian footwear maker Norda and Portland-based ultralight design studio gnuhr to release 12 PM ET on 29 January 2026.
Cleverly called gnorda, the 10-piece collection of footwear and apparel showcases a unique combination of aesthetic design and innovative material choices unique to these two brands pushing the core running and outdoor industry in new directions. As in the Daumal's peak, gnorda is material proof that each brand sees in technical gear something that nobody else seems to perceive.
Norda founders Nick and Willa Martire share a background in fashion with gnuhr's Nur Abbas, who designed for Maison Margiela, Louis Vuitton, and others prior to launching his own semi-eponymous label. Both brands also hold a belief in stripped-down, purpose-first values when it comes to gear, which is visible throughout the collection that includes two footwear styles and a full kit of technical pieces for hiking and running.
