This article is the latest in an ongoing series of deep dives into past, present, and future icons called Sole Searching, made in partnership with Vibram. Earlier features outline how Brooks retooled an iconic trail running shoe and the design process that led to TNF's expedition-grade hiking boot.
It's easy to tell when a collab started in the marketing department. To steal a comparison from Kyle Frost's excellent story on the history of outdoor collabs from Field Mag Issue 02, it's like a softball podcast interview, where two people get on the mic to promote themselves and share their audiences. This type of collaboration can be fun, but also forgettable. Deeper and more genuine motivations underlie the new partnership between Black Diamond and Norda, and the co-branded collection of apparel and equipment the two respected brands recently released is far more original for it.
Among the collaboration collection’s technical bags, trekking poles, and tees is the Norda 000, a brand-new mountain running shoe distilling the companies' shared ethos and alpine experience with materials like bio-circular Dyneema and Vibram's new Stream Flow midsole.
To get the full story of how this unique new mountain trail running shoe came to life, we spoke with designers at both brands, gaining exclusive insight and imagery in the process. Read on for the full story.






