Brand guide

12 Korean Outdoor Brands You Should Know
12 Korean Outdoor Brands You Should Know

Hiking, camping, skiing, and forest bathing have long been popular in Korea. Here, the brands in the country catering to the enthusiasts

Inside Portal, a New Hybrid Brand Making Running, Hiking, and Cycling Gear
Exploring Portal's World of Hybrid Running, Hiking, and Biking Gear

We spoke to the design collective, whose credits include work with ROA, Rapha, and Arc'teryx, about creating clothes for a multi-sport lifestyle

How Italian Outdoors Label ROA Fuses Fashion with Function
How Italian Label ROA Is Quietly Taking Over By Fusing Fashion with Function

A decade in, the trend-driving brand known for expertly crafted footwear & apparel reflects on its history, design philosophy, and new collaborations

How Snow Peak Challenged Americans to Experience the Outdoors Differently
Less Roughing, More Lounging: How Snow Peak Is Challenging American Outdoor Orthodoxy

While other outfitters emphasize performance in rough settings, the Japanese brand designs gear to bring the comforts of home to the outdoors

Inside Cimoro, Maker of Custom Ultralight Backpacks & Sought-After Apparel
London's Cimoro Makes Custom Backpacks & Sought-After Gear for Ultralight Adventure

How the designer behind the cottage label turned a Saville Row education into designing performance packs & custom gear that fit like a bespoke suit

How Durston Turned an Ultralight Tent Idea Into a Beloved Hiking Gear Brand
Why Durston Gear's Weatherproof, Affordable Tents are Beloved by Backpackers

Informed by years of thru-hiking, British Columbia's Dan Durston and his namesake outdoor equipment have earned a loyal following among UL backpackers

How Australian Outdoor Brand Zorali Embraces a "Less Is More" Mentality
How Australian Outdoor Brand Zorali Is Growing by Making Less

After establishing a robust line of camping gear and apparel, Zorali is intent on making its products more sustainable instead of adding new designs

The Untold History of Outdoor Research, One of America's Great Gear Brands
The Untold History of Outdoor Research, One of America's Great Gear Brands

How the PNW-based outfitter launched from a failed summit attempt on Denali and grew to hometown hero status over 40 years by putting function first

High-Tech Design, Lo-Fi Community Building With Purple Mountain Observatory
Inside the Two-Sided Philosophy of Purple Mountain Observatory

With thermo-mapping fabrics, fashion-informed silhouettes, and group hikes, the East London label explores accessibility through performance apparel

How the Norda 005 Was Made to Be the Ultimate Running Shoe for Trail Racing
Sole Searching: How Norda Made the 005 the Ultimate Running Shoe for Trail Racing

Just four years after launch, the Montreal-based brand has designed what they hope to be the lightest, fastest, most durable trail racing shoe yet

The Best Outdoor Brands from the U.S. and Canada, According to the Experts
The Best Outdoor Brands for Hikers, Campers, and Climbers

Our gear expert has tested thousands of rain shells, day packs, and base layers over the last few decades. Here are the labels he trusts the most.

16 Japanese Outdoor Brands You Should Know
16 Japanese Outdoor Brands You Need to Know About

Japan's longstanding culture of hiking, camping, skiing, and taking in nature is alive and well thanks to a growing group of design-minded gear makers