PowderJets and the Sunday Morning Series

Gallery Mode

Author

Graham Hiemstra

Back to article
Fallback
Fallback

PowderJets and the Sunday Morning Series

Artist Scott Lenhardt lends his talents to a series of handcrafted snowboards specially designed for Utah's legendary powder

PowderJets and the Sunday Morning Series

Author

Graham Hiemstra

Artist Scott Lenhardt. Photography by Shem Roose

https://www.fieldmag.com/articles/powderjets-snowboards-scott-lenhardt-series

*Process images by Jesse Loomis. Riding photography by Shem Roose

In the understated town of Peru, Vermont Jesse Loomis makes snowboards. PowderJets to be exact. Constructed by hand with environmentally conscious methods using decades worth of experience and reflection, PowderJets are in effect the simplest, most efficient snowboards out. Designed for backcountry boarding, the combination of old school shapes with new school technology (mainly a concave tail and metal edges) allows for confident maneuvering on classic East Coast ice too.

As the modest brand’s slogan goes, “They have factories, we have a workshop.” And in this workshop Loomis is usually a one man show. Though recently he teamed up with long time riding buddy and celebrated NYC-based artist Scott Lenhardt, with the end result being the Sunday Morning Series—three one-of-a-kind snowboards hand cut and crafted by Loomis, and hand painted by Lenhardt.

PowderJets-Scott-Lenhardt-1

As the story goes Loomis and Lenhardt are old pals, having met while working in the rental shop of the local Vermont ski hill as teens. In the decades since the two have logged too many laps together to count, Loomis has made a name for himself as a pioneer in the return-to-roots movement in snowboarding design, and Lenhardt has gone on to create over 50 snowboard graphics for some of the biggest names in the biz, not to mention earn numerous solo exhibitions in galleries around the globe. Yet they had yet to officially collaborate on an off-hill project.

Powderjet-ROOSE Scott-Lenhardt-1

Then legendary Salt Lake City boardshop Milosport called, and commissioned three unique board designs. Loomis saw the opportunity as a chance to finally tap Lenhardt’s talents. The fact that Lenhardt happened to be crashing at his house while visiting family in Vermont of the holidays made the ask even easier.

As the three boards were destined for Utah, their respective shapes needed to reflect the terrain they’d eventually be ridden on. Drawing inspiration from classic Winterstick designs from snowboarding’s early days, Loomis designed each with stances and sidecut set back, big bold noses, and flowing curves—each detail adding together to create a complete design intended for all-mountain surfing.

The artwork would have to match too. Lenhardt was up to the task, even if his inspirations were a bit less concrete. The sun motif draws on that very ski hill where the two came up together—Bromley, aka “Sun Mountain”—combined with a dash of Utah’s very own Sundance Kid (a bit of a stretch, but ok, we’ll roll with it) and was painted in a style reminiscent of Lenhardt’s adolescent work.

“I was able to tap into the early/mid 90’s mindset where I would paint trippy faces without thinking too hard because I was young and high on life,” he explains.

We can dig it.

PowderJets-Scott-Lenhardt

Fallback
Related articles
New Art Book "Heroes" Celebrates Influential Women in Snowboarding
New Film Photo Book Celebrates the Most Influential Women in Snowboarding

The artful hardcover by French film photographer Jérôme Tanon features personal stories and insightful imagery of snowboard's most progressive women

Geoff McFetridge and K2 Release This Season's Best Looking Skis
Geoff McFetridge Teams With K2 for the Best Looking Skis of the Season

The notably outdoorsy illustrator and Designer lends his uniquely bold and playful artwork to two sets of adventure-ready skis, and then some

Q&A: Snowboarder Kennedi Deck on Hard Work, Positivity & Inclusivity
The Future Of Snowboarding Is Inclusivity, Says Pro Rider Kennedi Deck

We speak with the influential young rider about her Pride Week interview, filming for Vans' new film Evergreen, and why being a good person is so important

Q&A: Pro Snowboarder Jess Kimura on Her Future Behind the Lens
How Pro Snowboarder Turned Filmmaker Jess Kimura Became the Mentor She Never Had

The self taught filmmaker talks supporting the next generation of women riders, her journey with mental health, and new film, The Uninvited II

Q&A: Snowboarder & Writer Emilé Zynobia on Finding Her Voice in the Outdoors
Snowboarder & Writer Emilé Zynobia on Toxic Positivity & Representation in Mountain Towns

We talk with Jackson Hole ambassador and Yale grad student @curlsinthewild about studying the environment in a crisis, learning to claim, and more

Q&A: Jeremy Jones on Climate Deniers & Founding the Nonprofit POW
Snowboarder and Activist Jeremy Jones on Climate Deniers & His Nonprofit POW


The snowboard legend talks about his new film, Purple Mountains, promoting climate science on Capitol Hill, and starting Protect Our Winters

More articles
Fallback
Fallback