Most upcycled gear trades substance for sustainability. A cut here, a patch there, and as long as it forms a garment, it’s functional.
Icelandic brand 66North does things differently.
The line’s “Kria” collection, launched earlier this year, is a novel take on the intersecting worlds of fashion and the outdoors. While Kria (translation: “cry,” like “bird cry”) consists of t-shirts, beanies, and other logowear, the centerpiece is an eco-conscious performance shell that’s turned heads over at Field Mag HQ.