A lot of outdoor companies get lost in the race to be the “most sustainable” or using “X number” of recycled bottles or pounds of plastic in a given item.
Over at Zeal Optics, the Colorado-based eyewear brand is making an even more interesting transition towards sustainable manufacturing while also tackling agricultural waste issues. The new See Grass Collection shows how, offering two unisex styles made of a unique material composed of straw, hemp, and flax waste mixed with recycled plastic.