As design-obsessed, outdoors loving city dwellers, we spend far too much time chasing down the latest gear that works well—and looks good—both around town and on the trail. While the fashion world's current obsession with Outdoor Guy™ style now means gorpcore sandals and techwear are more accepted than ever in cities, that massive GPS smartwatch you're rocking still looks ridiculous. For a more considered approach to outdoorsy timekeeping, give VAER a look.
The young watch brand out of Venice Beach, CA was founded by two avid outdoorists—think surfing, backpacking, fly fishing, all of that good stuff—to offer a better looking, more durable watch for everyday adventures. The fact that each is Individually hand-assembled in America and available with USA-made leather straps is a cherry on top.
Of the nine designs available we're drawn most to the retro aesthetic of the limited-edition 36mm C3 Tradition, a pared down field watch that's attractive and functional for all indoor and outdoor pursuits.