Like moths to a flame, outdoorists gather at the campfire. A camp is not a camp without some lit-up logs (unless there’s a burn ban in effect, in which case, a headlamp and a nalgene will do). And like a moth, from time to time a camper can get a little too drawn in, leading to that all too familiar feeling that leads a camper to wonder, am I singed or actually on fire?
Niigata-based Snow Peak knows this all too well. Since 1958 the outdoor lifestyle brand has been outfitting campers, climbers, and general enthusiasts with the highest quality gear and apparel. While the campfire and its glowing tendencies draw campers across cultures, in Japan, camping is quite literally centered around the flames. A Japanese camping vacation might involve hours of just sitting by the “Takibi” (焚火), or bonfire, slowly cooking skewers or hot pot.