Parks Project & Studio Number One Release "Power to the Parks"
The design-driven collection draws on the political spirit of the 60s and 70s to inspire public land activism today
We here at Field Mag believe two things to be irrefutably true. First, that national parks and our public lands are our nation’s biggest treasure and must be protected for generations to come. And second, that good design has the power to educate, inspire, and drive change. Both sentiments are on display in the new “Power to the Park” capsule collection by Parks Project and Shepard Fairy-led Studio Number One, long time supports of national parks preservation.
Inspired by the political energy and design style of the 60s and 70s—an era when impassioned Americans rallied for social change and justice—the three-piece collection features a unisex T-shirt, canvas tote, and printed Nalgene water bottle. A limited edition print is available from SNO directly too. A portion of sales from all items will benefit the National Parks Conservation Association.
To us, the design motif feels distinctly California, in all the best ways, with a hippy vibe that we can most definitely get down with. Even if you hail from the East, like we do, or elsewhere around the world, the message is the same, and more important than ever: Protect our parks!