Outdoor Voices Hiker Collection Highlights
Fun and functional apparel, footwear, and bandana designs for nature-loving boys and girls
Field Mag Editors
As New Yorkers, we understand the urge to be outside, and the necessity of living in the city. And the hunger for well-designed apparel and gear that will function in both environments. As such, Outdoor Voices has long been a favorite of ours. Casual, playful, and perfectly refined, their brand identity is almost always spot on—as is the case with the new Hiker Collection.
Featuring a whole buncha tops, bottoms, and everything in between for women (plus a shirt of two for the boys), the collection calls to attention the fact that American’s spend 87% of their time indoors, and aims to inspire us all to get outside. Colorways are inspired by the Japanese practice of Forest Bathing, and fits are designed to move with your body, rather than restrict it.
In addition to the apparel, OV introduced three highly functional bandanas too, each emblazoned with graphics depicting how-to guides for useful outdoor things—star gazing, trail maintenance, and knot tying. They also tapped New York City-based graphic designer and illustrator Bráulio Amado to create a few unisex Hikers Club t-shirt designs, each as fun and carefree as the previous.
Consider the collection a reminder to stop taking things so seriously, and just go outside, look around, and remember how great nature is.