Despite the wide geographic gap between them, hardy UK cold water surf brand Finisterre and Maine Surfers Union, a pocket-sized surf shop in downtown Portland, Maine, have partnered together to bring the popular B Corp’s sustainable, hardwearing apparel and surf gear to North America in an unconventional collaborative retail experience.
The result is a fine tuned co-branded, co-curated shop, set in the existing 1,100-square-foot Maine Surfers Union shop, recently remodeled to reflect the Finisterre aesthetic established across the brand's 11 UK locations. "This is a place for us to show who we really are and not just turn up on a rack." says Chris Evans, President and General Manager of Finisterre North America.
The shop will exclusively feature apparel and wetsuits by Finisterre presented alongside a highly-curated selection of boards, surf accessories, and Maine Surfers Union merch.