Brand identity

32 results
Inside Marmot's New Sub-Brand Marmot Capital, Blending Heritage & Tech
In New Sub-Brand Marmot Capital, Kikuno Kiki Blends Heritage & Performance

Creative Director Kikuno Kiki shares insight into the Japan-exclusive brand's first collection of "new vintage" outdoor apparel for modern life

With Bold Rebrand Fat Tire Asks Beer Drinkers to Help Save Mother Earth
With Bold Rebrand Fat Tire Asks Beer Drinkers to Help Save the Only Planet with Beer

How LAND used bold, eye-catching design to refocus America’s original craft beer brand on sustainability and climate activism (and having fun outside)

"Island Time" by Vivian Kim Reveals the Raw Natural Beauty of Kaua'i
Vivian Kim's New Photo Book Captures Youth Culture & Island Living on Kaua'i

Comprised of 230+ film photographs, this limited edition hardcover offers a unique snapshot of Hawaii's Garden Isle and the people that call it home

Trevor Davis' Strange & Creative Design Vision for William Ellery
Inside William Ellery, Where Trevor Davis' Strange & Creative Vision Comes to Life

How the once professional chef and former Tom Sachs' fabricator creates materials-driven "expedition gear" for outdoor wear in New York City

11 Influential Techwear Brands Still Informing Fashion in 2022
A Design-Driven Guide to the Genre of Techwear—and 11 Key Brands to Know

Welcome to the techwear universe, where functionally, craftsmanship, quality, and innovation go beyond traditional clothing design

Q&A: Pattie Gonia on Leadership, Social Media, and Outdoor Advocacy
Pattie Gonia on Nature's Queerness and Rebuilding Their Relationship to the Outdoors

How Wyn Wiley inadvertently launched an intense personal and public journey for a more equitable outdoors via "professional homosexual" Pattie Gonia

Gramicci Updates Original 1982 Climbing Apparel for Spring 2022
Gramicci Updates Original 1982 Climbing Apparel for Spring 2022

Thirty years after making the original climbing pant, the brand is celebrating by leaning into technical materials and streetwear aesthetics

The 13 Best Nalgene Water Bottles: Limited Edition, Rare & Iconic
The 13 Best Nalgene Bottles by Outdoor and Outdoor Adjacent Brands

From outdoor mainstays to iconic bands and rare Japanese brands, these are the best design takes on the ubiquitous bottle

Q&A: District Vision Co-Founder Max Vallot on Running & Meditation
District Vision Founder Max Vallot on Running, Mindfulness & Social Media

An inspiring conversation with the fashion exec turned mindful athlete on how to stay centered and balanced amid a culture of noise

Q&A: Judith Kasiama, Founder of POC Outdoor Group Colour the Trails
Q&A with Judith Kasiama, Founder of Colour the Trails—An Outdoor Group for POC & Allies

The Congolese Canadian on building communities as a refugee, the need for inclusivity not just diversity, advocating through action, and asking for help

Q&A: Plant Kween on Bringing the Great Outdoors Inside
Instagram Sensation Plant Kween on the Benefits and Joys of the Great Indoors

Christopher Griffin, aka @plantkween, shares tips for plant parenting and self care, and why they turned their NYC apartment into an indoor garden paradise

Q&A: Tawny Newsome on Life in Comedy, Space, and the Outdoors
How Life Outside Prepared Comedian Tawny Newsome to Take on Hollywood

The LA-based actress, musician, and outdoorist talks growing up on a farm, working with Steve Carell, and being Black in nature