MAAP in Moab
The best brand identity in cycling shot in one of the most beautiful landscapes on earth
late aughts trigger warning: Sleigh Bells ahead
Bike geeks and design nerds rejoice, MAAP is here. The Australian cycling apparel maker is giving Rapha a run for its money with fun yet refined color palettes, functional and graphic designs and an extremely strong general brand identity. In short, MAAP has great taste, plain and simple. And whether you’re a hardcore cyclist, daily commuter, or casual weekend peddler—or none of the above, really—we’re confident this new edit will put a smile on your face.